Director of Data Analytics in Dallas, TX at HUNTER Technical Resources

Date Posted: 6/22/2020

Job Snapshot

  • Employee Type:
    Contractor
  • Location:
    Dallas, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    6/22/2020
  • Job ID:
    5136800

Job Description


Director, Data Analytics
Contract to Hire role in Dallas, TX



Responsibilities:
Work with executive leadership to understand client needs, help design operational and strategic solutions, assist in the business development process and assume lead on data and analytics-focused initiatives and communications.
Lead and build analytics in complex digital marketing mixes including: email, push, in-app, SMS, etc.
Create/propose the right marketing mix recommendations for clients based on client growth needs.
Analyze performance metrics across digital channels and create actionable data-driven insights into how to drive the best in class retention marketing programs.
Create/propose testing/measurement plans to clients to drive growth for key growth KPIs
Create and manage a training plan for internal teams to make actionable decisions based on campaign insights and provide recommendations to clients.
Continuously innovate, identify and develop PoVs based on industry landscape to drive improvements in clients’ program performance.


Required Skills:
10 years - Knowledge of statistical and analytical methodology and tools to solve business challenges
6 years - Digital Marketing strategy (Retention focus)
8 years - Data Analysis (Digital Marketing channels: web, email, mobile etc)
5 years - Self service analytics (Tableau, Power BI)
5 years - Data Management – Cloud Platforms (MS Azure)
5 years - Big data ecosystems preferred (AWS)
3 years - Scripting languages preferred (R, Python)