Email Marketing Producer in Addison, TX at HUNTER Technical Resources

Date Posted: 8/26/2019

Job Snapshot

  • Employee Type:
  • Location:
    Addison, TX
  • Job Type:
  • Experience:
    2 to 4 years
  • Date Posted:
  • Job ID:

Job Description

Our client is seeking an Email Marketing Producer to add to their Performance Marketing organization that serves 7 different vacation brands and is rooted in analytics, experimentation, and the test-and-learn approach. This is the rare opportunity to come in at the ground level and help shape how a sizable company does performance marketing.

In this role, you will spend time developing best of class HTML email designs and campaigns, working closely with B2B and B2C Email Marketing Channel Managers and designers to grow engagement and revenue through the channel.

You will spend your time:
  • Coding and creating email marketing campaign in accordance with best practice and internal requirements, working in close collaboration with the Email Marketing Team and Creative Services team
  • Analyzing current templates and campaigns for opportunities for growth into personalization and dynamic elements in collaboration with Email Marketing Team
  • Building test-and-learn roadmaps and designing and executing statistically sound testing frameworks
  • Serve as subject matter expert, working with partners and resources to gain deep understanding of new and existing initiatives that can be deployed across brands
  • Working with ESP partners and data providers to gain deep understanding of new and existing services and brainstorm new approaches and strategies
  • Utilizing Responsys and/or Silverpop ESP, Litmus, Moveable Ink and other relevant tools and platforms
  • Working in a collaborative team environment to consistently exceed expectations

The candidate

The ideal candidate will be ready to jump in and start producing results from day one.

We are looking for you if you have:
  • Bachelor’ s degree
  • At least 2-4 years of writing HTML, CSS, JavaScript including email templates from scratch and responsive email design with personalization
  • Experience with Litmus or other email testing software, having the ability to solve ISP/cross-browser email compatibility issues
  • Strong knowledge and experience with ESPs and email personalization tools; Responsys experience strongly preferred
  • Experience working closely with Email Marketing Teams to serve as a subject matter expert, developing new HTML design initiatives and strategies
  • Ensure that each brand is maintained consistently across all relative media and are produced at the highest professional standards
  • Proficient in Adobe Creative Suites and Microsoft Office
  • Ability to communicate effectively with stakeholders across the organization