Our client is looking to add a SEM Channel Manager to manage Paid Search Marketing across multiple brands and platforms, with direct impact on the P&L. In this role, you will:
- Design and implement SEM campaigns for several brands
- Partner with analysts and data scientists to dive deep into performance and build out new models to support optimization
- Work closely with a media agency to optimize large Paid Search accounts, providing guidance on KPIs and optimization roadmap and closely monitoring performance
- Work with Google and Bing representatives to gain deep understanding of new and existing product offerings and brainstorm new approaches and strategies
- Manage campaign performance against business targets
- Make recommendations for Paid Search budget allocation
- Identify and execute on growth opportunities
- Work in Google Ads, Bing AdCenter, Google Search Ads 360, and Google Analytics 360, and Adobe Analytic
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- Requirements:
- Bachelor’ s degree in an analytical field, Master’ s degree appreciated
- 4-8 years of experience in hands-on SEM management, either at agency or in-house
- Experience creating new campaigns, writing effective ad copy, conducting keyword research and competitor research, optimizing bids, analyzing and managing performance
- Knowledge of Google and Bing search ads products and optimization opportunities
- Significant experience with Google Ads, Bing AdCenter, Google Search Ads 360, Google Analytics 360 products
- Familiarity with SQL
- Strong knowledge of Microsoft Excel
- Analytical mindset, strong critical thinking skills
- Excellent communication
- Familiarity with multi-touch attribution
- Familiarity with Google BigQuery
- Familiarity with Adobe Omniture
- SEO experience
- Experience with landing page optimization
