SEM Channel Manager in Addison, TX at HUNTER Technical Resources

Date Posted: 1/25/2020

Job Snapshot

  • Employee Type:
  • Location:
    Addison, TX
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
  • Job ID:

Job Description

Our client is looking to add a SEM Channel Manager to manage Paid Search Marketing across multiple brands and platforms, with direct impact on the P&L. In this role, you will:
  • Design and implement SEM campaigns for several brands
  • Partner with analysts and data scientists to dive deep into performance and build out new models to support optimization
  • Work closely with a media agency to optimize large Paid Search accounts, providing guidance on KPIs and optimization roadmap and closely monitoring performance
  • Work with Google and Bing representatives to gain deep understanding of new and existing product offerings and brainstorm new approaches and strategies
  • Manage campaign performance against business targets
  • Make recommendations for Paid Search budget allocation
  • Identify and execute on growth opportunities
  • Work in Google Ads, Bing AdCenter, Google Search Ads 360, and Google Analytics 360, and Adobe Analytic
  • Requirements:
  • Bachelor’ s degree in an analytical field, Master’ s degree appreciated
  • 4-8 years of experience in hands-on SEM management, either at agency or in-house
  • Experience creating new campaigns, writing effective ad copy, conducting keyword research and competitor research, optimizing bids, analyzing and managing performance
  • Knowledge of Google and Bing search ads products and optimization opportunities
  • Significant experience with Google Ads, Bing AdCenter, Google Search Ads 360, Google Analytics 360 products
  • Familiarity with SQL
  • Strong knowledge of Microsoft Excel
  • Analytical mindset, strong critical thinking skills
  • Excellent communication
  • Familiarity with multi-touch attribution
  • Familiarity with Google BigQuery
  • Familiarity with Adobe Omniture
  • SEO experience
  • Experience with landing page optimization